Some research gets referenced for years — new hires study it, future questions get answered from it, and new projects are built on its foundation. Other research answers the original brief and quietly disappears.
The difference rarely comes down to budget, sample size, or methodology. More often, it comes from decisions made before the first question is written.
Drawing on experience from both the vendor and client side, this session explores what separates lasting research from disposable research and provides a practical framework for designing studies that continue delivering value long after the final debrief.
Presented by Intuitive
