PMRC West

PMRC West

8:30am AKDT

Registration & Continental Breakfast in Exhibition Hall

9:00am AKDT

Chairperson’s Opening Remarks

9:10am AKDT

Innovation for the Future

9:45am AKDT

Foundational Research: How to Build Studies That Deliver Value for Years

10:15am AKDT

Networking & Refreshments in Exhibition Hall

11:00am AKDT

Insights That Actually Change Decisions Synthetic Data- Associated Pressures and Expectations

11:45am AKDT

Networking Luncheon

12:40pm AKDT

The Hybrid Qual Advantage: When AI-Moderated Research Meets Its Match

1:15pm AKDT

Beyond the Product: A Customer-Centric Approach to Insights

1:50pm AKDT

A Visionary Data Strategy: Unlocking the Power of the 3 P’s - Product, Patient, Prescriber The Hidden Cost of Bad Data

2:30pm AKDT

Networking & Refreshments in Exhibition Hall

3:15pm AKDT

Making Sparks Fly: Building Lasting Partnerships for High-Value Market Research

3:50pm AKDT

From Strategy to Impact: A Performance Continuum for Launch Teams

4:25pm AKDT

Sagan by ZoomRx: An AI-Driven Voyage to the Frontiers of Market Research

4:55pm AKDT

Networking Cocktail Reception

8:30am AKDT

Registration & Continental Breakfast in Exhibition Hall

9:00am AKDT

From Molecule to Market: How AI Is Reshaping Pharma Decision-Making

9:35am AKDT

Cognitive Biases, Behavior and Identity: Using Segmentation to Identify and Influence Customers

10:10am AKDT

Always-On Customer Voice: How Synthetic Personas Brought HCP Perspective into the Room Where Decisions Happen

10:40am AKDT

Networking & Refreshments in Exhibition Hall

11:25am AKDT

Integration of Behavioral Science Insights in Market Research Partnership Between Marketing and Market Research

12:10pm AKDT

Networking Luncheon

1:00pm AKDT

Announcement of Raffle Prize Winners

1:10pm AKDT

Future of Healthcare Decision Making: AI, Empowered Patients, and New Metrics

2:00pm AKDT

The Anti-AI Market Research

2:30pm AKDT

A Look Forward: Summary & Key Takeaways

2:50pm AKDT

Conference Concludes