What if your team could hear from HCPs — not just during a study, but in the moments when strategic and creative decisions are actually being made? In this session, we'll share how synthetic HCP personas — built on a foundation of existing segmentation research — helped a brand team evaluate creative concepts, compare messaging approaches, and make strategic campaign architecture decisions (e.g., MD vs. APP targeting, segment-level tailoring). We'll discuss how the personas were constructed, what made them believable, and where guardrails kept the work directional and responsible.
Presented by ProcDNA and Neurocrine Biosciences
