PMRC West: Full Schedule

8:30am AKDT

Registration & Continental Breakfast in Exhibition Hall

Wednesday June 10, 2026 8:30am - 9:00am AKDT

9:00am AKDT

Chairperson’s Opening Remarks

Wednesday June 10, 2026 9:00am - 9:10am AKDT

9:10am AKDT

Innovation for the Future

Wednesday June 10, 2026 9:10am - 9:40am AKDT

9:45am AKDT

Foundational Research: How to Build Studies That Deliver Value for Years

Wednesday June 10, 2026 9:45am - 10:15am AKDT

Some research gets referenced for years — new hires study it, future questions get answered from it, and new projects are built on its foundation. Other research answers the original brief and quietly disappears.The difference rarely comes down to budget, sample size, or methodology. More often, it comes from decisions made before the first question is written.Drawing on experience from both the...
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Wednesday June 10, 2026 9:45am - 10:15am AKDT

10:15am AKDT

Networking & Refreshments in Exhibition Hall

Wednesday June 10, 2026 10:15am - 11:00am AKDT

11:00am AKDT

Insights That Actually Change Decisions

Wednesday June 10, 2026 11:00am - 11:45am AKDT

Ask the Experts Interactive Roundtables, Roundtable 2

11:00am AKDT

Synthetic Data- Associated Pressures and Expectations

Wednesday June 10, 2026 11:00am - 11:45am AKDT

Presented by Align Technology

Wednesday June 10, 2026 11:00am - 11:45am AKDT

Ask the Experts Interactive Roundtables, Roundtable 1

11:45am AKDT

Networking Luncheon

Wednesday June 10, 2026 11:45am - 12:35pm AKDT

12:40pm AKDT

The Hybrid Qual Advantage: When AI-Moderated Research Meets Its Match

Wednesday June 10, 2026 12:40pm - 1:10pm AKDT

We set out to understand how patients feel about AI in cardiac monitoring. We did it using AI. The irony was instructive. AI-moderated interviews scaled our reach and surfaced patterns quickly, but the most important findings came from traditional focus groups, where facilitators could probe beneath rehearsed answers into real hesitations. This session makes the case for hybrid qual: not AI vs....
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Wednesday June 10, 2026 12:40pm - 1:10pm AKDT

1:15pm AKDT

Beyond the Product: A Customer-Centric Approach to Insights

Wednesday June 10, 2026 1:15pm - 1:45pm AKDT

Understanding your product and how it will be perceived is essential to great marketing—but deeply knowing your customers is what unlocks the realm of insights that can create a winning brand strategy. As Gilead has entered new therapeutic areas and indications, its teams have been challenged to re-think long held assumptions about various constituents and inspired to get below the surface to...
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Wednesday June 10, 2026 1:15pm - 1:45pm AKDT

1:50pm AKDT

A Visionary Data Strategy: Unlocking the Power of the 3 P’s - Product, Patient, Prescriber

Wednesday June 10, 2026 1:50pm - 2:30pm AKDT

Presented by Day One Biopharmaceuticals

Wednesday June 10, 2026 1:50pm - 2:30pm AKDT

Ask the Experts Interactive Roundtables, Roundtable 1

1:50pm AKDT

The Hidden Cost of Bad Data

Wednesday June 10, 2026 1:50pm - 2:30pm AKDT

Ask the Experts Interactive Roundtables, Roundtable 2

2:30pm AKDT

Networking & Refreshments in Exhibition Hall

Wednesday June 10, 2026 2:30pm - 3:15pm AKDT

3:15pm AKDT

Making Sparks Fly: Building Lasting Partnerships for High-Value Market Research

Wednesday June 10, 2026 3:15pm - 3:45pm AKDT

Presented by Prescient

Wednesday June 10, 2026 3:15pm - 3:45pm AKDT

3:50pm AKDT

From Strategy to Impact: A Performance Continuum for Launch Teams

Wednesday June 10, 2026 3:50pm - 4:20pm AKDT

Insight teams are often asked, “What should we do differently?” but are forced to answer with disconnected measures. We’ll share an approach that links how strategy is executed in the field, how it is taken out by HCPs, and how it shows up in real-world behavior, so teams can diagnose root cause (execution vs differentiation vs message impact vs targeting) and prioritize interventions that...
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Wednesday June 10, 2026 3:50pm - 4:20pm AKDT

4:25pm AKDT

Sagan by ZoomRx: An AI-Driven Voyage to the Frontiers of Market Research

Wednesday June 10, 2026 4:25pm - 4:55pm AKDT

Presented by Sagan Agents, by ZoomRx

Wednesday June 10, 2026 4:25pm - 4:55pm AKDT

4:55pm AKDT

Networking Cocktail Reception

Wednesday June 10, 2026 4:55pm - 6:00pm AKDT

8:30am AKDT

Registration & Continental Breakfast in Exhibition Hall

Thursday June 11, 2026 8:30am - 9:00am AKDT

9:00am AKDT

From Molecule to Market: How AI Is Reshaping Pharma Decision-Making

Thursday June 11, 2026 9:00am - 9:30am AKDT

This session will feature a fireside-style conversation between Shapiro+Raj and Akari Therapeutics focused on how AI is fundamentally reshaping leadership, decision-making, and operational agility across the pharmaceutical and biotech landscape. Rather than another high-level discussion about the promise of AI, this conversation will explore the practical realities of operating in an increasingly...
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Thursday June 11, 2026 9:00am - 9:30am AKDT

9:35am AKDT

Cognitive Biases, Behavior and Identity: Using Segmentation to Identify and Influence Customers

Thursday June 11, 2026 9:35am - 10:05am AKDT

Traditional segmentation focuses on clinical attitudes and behaviors in order to identify where customers sit today and how their behavior and attitudes need to be maintained or shifted within the market. This approach often misses two key factors: actionability (the ability to identify these consumer segments in the real world) and influenceability (what drives particular attitudes and behaviors...
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Thursday June 11, 2026 9:35am - 10:05am AKDT

10:10am AKDT

Always-On Customer Voice: How Synthetic Personas Brought HCP Perspective into the Room Where Decisions Happen

Thursday June 11, 2026 10:10am - 10:40am AKDT

What if your team could hear from HCPs — not just during a study, but in the moments when strategic and creative decisions are actually being made? In this session, we'll share how synthetic HCP personas — built on a foundation of existing segmentation research — helped a brand team evaluate creative concepts, compare messaging approaches, and make strategic campaign architecture decisions...
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Thursday June 11, 2026 10:10am - 10:40am AKDT

10:40am AKDT

Networking & Refreshments in Exhibition Hall

Thursday June 11, 2026 10:40am - 11:25am AKDT

11:25am AKDT

Integration of Behavioral Science Insights in Market Research

Thursday June 11, 2026 11:25am - 12:10pm AKDT

Ask the Experts Interactive Roundtables, Roundtable 2

11:25am AKDT

Partnership Between Marketing and Market Research

Thursday June 11, 2026 11:25am - 12:10pm AKDT

Ask the Experts Interactive Roundtables, Roundtable 1

12:10pm AKDT

Networking Luncheon

Thursday June 11, 2026 12:10pm - 1:00pm AKDT

1:00pm AKDT

Announcement of Raffle Prize Winners

Thursday June 11, 2026 1:00pm - 1:10pm AKDT

1:10pm AKDT

Future of Healthcare Decision Making: AI, Empowered Patients, and New Metrics

Thursday June 11, 2026 1:10pm - 2:00pm AKDT

2:00pm AKDT

The Anti-AI Market Research

Thursday June 11, 2026 2:00pm - 2:30pm AKDT

Presented by Amgen

Thursday June 11, 2026 2:00pm - 2:30pm AKDT

2:30pm AKDT

A Look Forward: Summary & Key Takeaways

Thursday June 11, 2026 2:30pm - 2:50pm AKDT

2:50pm AKDT

Conference Concludes

Thursday June 11, 2026 2:50pm - 2:50pm AKDT

PMRC West

8:30am AKDT

9:00am AKDT

9:10am AKDT

9:45am AKDT

10:15am AKDT

11:00am AKDT

11:00am AKDT

11:45am AKDT

12:40pm AKDT

1:15pm AKDT

1:50pm AKDT

1:50pm AKDT

2:30pm AKDT

3:15pm AKDT

3:50pm AKDT

4:25pm AKDT

4:55pm AKDT

8:30am AKDT

9:00am AKDT

9:35am AKDT

10:10am AKDT

10:40am AKDT

11:25am AKDT

11:25am AKDT

12:10pm AKDT

1:00pm AKDT

1:10pm AKDT

2:00pm AKDT

2:30pm AKDT

2:50pm AKDT

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